Tadddaaa! My new name and logo!!!! As you know, half a year ago, I started with another name but in the process of starting up, I changed. Lots of reasons, on which among some legal/law reasons, so after some creative evenings this is it. SOIL means earth, ground to grow on, that is fertile but it also has to do with dirt and stains. And all of that comes back in our label, in our products and in our vision. We believe that all comes from the earth and goes back in it and it's all about what we do with it, in the meantime... We are a 100% green label and think we have to recycle more, pay attention to how much waste we make. Our products are sustainable, 80% of our products are made of waste and all we do is as green as we can make/do it.
Starting up a green company can be difficult, I can tell you, and it seems we have a long, long way to go to get a more sustainable world. Searching for organic fabrics and yarns, for green packaging materials, a green printing office, etc is difficult. Not only are the choices for products or partners reduced from 10.000 to 10, you'll pay for green. A lot more!! And we will do that because we believe that it's not about the price we pay NOW, but it's about the price we pay in the FUTURE. But we have limits too.
For example, we are developing DIY kits. We tested different yarns and cottons. Some 100% organic, some half organic and blended with other materials. 100% organic cottons will be the best but paying over 6 euro a skein is too much (and that price is less if we buy 50.000 skeins at once but as you can understand we can't invest/afford these amounts). We have limits. So now we have skeins with 55% recycled cotton with 45% acrylic which are affordable. For now the best choice.
SOIL believes is growing. We see we live in a world were we want everything, NOW. And always the best because we have to keep our status high, let others see what we have. We want the best job, the best salary, two cars in front of our own big house. All the best.
We won't do that. We don't believe in it. So not everything will be as we want it to be. But we are starting and hope to grow. To grow bigger and have 100% organic cotton in the future. It's about the process, take care of (y)our soil, seed and grow... that's what it's all about.