Commercial Break

ACT - Advertising Community Together - is a non-profit association, which goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility. ACT shows how advertising professionals from all continents can use their core talent - creativity - to play a significant role in addressing today's crucial world issues.

Found here http://www.act-responsible.org/public/index.php?public=0

I think, I already saw and watched over more then an hour on 'commercials/adds'. They are beautiful, strong, very very creative, touching and moving.

'Don't throw them away' for the Wildlife Conservation Society is a very beautiful one.

http://www.adforum.com/affiliates/creative_archive/2007/ACT/reel_detail2.asp?ID=34446329&TDI=VDnzg5Bxlz&PAGE=1&bShop=&awcat=&ob=&awid=

And I think that this one for Amnesty is, as the add is about, very powerful.

http://www.adforum.com/affiliates/creative_archive/2007/ACT/reel_detail2.asp?ID=34441900&TDI=VDnzgNCd1Y&PAGE=9&bShop=&awcat=&ob=&awid=

But it's difficult to choose.. See and choose for yourself. But most of all, let's hope we get the messages.